Larned S. Whitney, MBA, CPA
Business Development Group

275 East H Street
Benicia, CA  94510
phone: 707.745.5991
fax: 707.745.5995

Helping People Achieve Success in Business

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Who We Are

Larned S. (Larry) Whitney is a business development consultant, long distance backpacker, hiker, blue water sailor, parent of teenagers, identifier of business Critical Success Factors, mentor of change, action plan facilitator, long winded story teller and experienced advisor to owners of small and medium sized businesses 

Larry has worked in the financial and services industries since 1971.  The last 24 years have been in public accounting. During that time, Larry has worked with over 250 businesses.  Prior to starting his own practice, Larry was an independent auditor with the multinational CPA firm of KPMG Main LaFrentz.  Audit assignments included: multinational and local manufacturers, financial institutions, restaurant franchisers (and franchisees), tax exempt organizations, equipment rental and property management companies, retail and wholesale distributors. 

In 1979 Larry founded his own public accounting firm, Larned S. Whitney, MBA, CPA, in Benicia, CA.  The firm specialized in services to restaurants, wholesalers, retailers and service providers in the northern San Francisco Bay area. Over the next 10 years, the firm grew to 5 team members providing accounting, auditing, business tax and consulting services.  The firm's client base included businesses throughout the Bay Area and individuals in many of the United States and several countries around the world. 

If starting a business from the ground floor was not enough, Larry took advantage of the Lifetime Instruction Credential he held to teach accounting courses at Napa College which is part of the California Community College system. 

Larry’s commitment to education and growth did not end at the conclusion of his time as a professional teacher. He was selected by the California Society of Certified Public Accountants as a Member at Large of its Management Consulting Services Committee. Still a member of that professional body, his roles have included membership in a multidisciplinary task force on evolving information services. He has also served as a reviewer of professional practice guides for CPA’s and consultants.  These guides include such diverse subjects as Dental Practice Management, Law Practice Management, Accounting Systems implementation and Disaster Recovery Planning.   

Larry continues to maintain a rigorous schedule of more than 40 hours professional classroom education in areas such as taxation, accounting standards and auditing techniques, small business succession, and business change and profitability.  

In December 1993 Larry went back to school in a big way.  He completed a concentrated course in business development with an Australian expert in the fields of business development and customer service systems.  The course was for professionals experienced in business advisory services.   

The result of this training was the acquisition and development of new training, diagnostic and facilitation tools. Larry then developed systems to help clients identify the sources of their potential profit and their growth potential. Larry also developed a series of processes to help owners and managers implement the changes necessary to improve success and profitability. 

Since 1993 Larry’s firm has continued to meet their clients’ needs for accounting and tax related compliance services. This is in addition to meeting the growing demand for services related to improving business success in operations and growth.  Much of this demand is from business owners who are finding it more and more difficult to achieve their business and personal goals.  Larry has intensified the firm's focus on locating or developing the tools to help these business people achieve that success they are working so hard to achieve. 

Personal Stuff:

Larry was born in Michigan a long time ago. Six months later moved to Connecticut.  After the move, Larry spent the next 17 years in the historic small New England town of Essex, CT.  For most of that 17 years the town population was under 2,000. Following his departure, the town exploded to the current municipality of 5,980 inhabitants. 

Larry received a Bachelor of Arts degree in Political Science in 1968 from Marquette University. His academic major of “The History and Government of the Soviet Union" was not his wisest career move, since the Soviet Union disappeared with the suddenness of the collapse of the Berlin Wall. 

At graduation from Marquette, Larry received a commission as an Ensign in the United States Naval Reserve and served on active duty for three years.  He continued in the Ready Reserve for another eleven years. 

Following release from active duty in 1971, Larry worked in the financial services industry for 3 years.  He received his Master of Business Administration degree from California State University- Hayward in 1976 as part of an accelerated program.  His Masters Thesis was on the then esoteric subject of “Accounting for Social Responsibility.” 

Larry and his family have been residents of Benicia since 1976.  Larry has been a member of the Benicia Chamber of Commerce, the Benicia Main Street  Program, the Benicia Lions Club, and many church, scouting and civic organizations.  Larry served two terms on the city's Economic Development Board.